The M^0 Brand

This page details the fundamental elements of the M^0 brand identity, ensuring consistency in the application of our brand assets.
The M^0 BrandThe M^0 Brand

The Brand

M^0 (read 'M ZERO') draws inspiration from the measurement of money supply and introduces a new foundational layer for finance. The caret symbol (^) represents exponentiation in mathematics and programming: M^0, or 'M to the power of 0,' equals 1—which is not a coincidence. The number one represents uniqueness and singleness—attributes essential for creating high-quality digital money.

Primary Logo

Download assets

See allowed applications of M^0's primary logo below.

Primary M^0 Logo - Light
White Background (Primary)
Primary M^0 Logo - Dark
Dark Background (Primary)

Tokens

$M Token
White Background (Primary)
$M Token
Dark Background (Primary)
How to Refer to $M

Here is how to refer to the $M stablecoin on applications.

Name
M by M^0
Ticker
M
Abbreviation in text
$M
$M (wrapped) Token
White Background (Primary)
$M (wrapped) Token
Dark Background (Primary)
How to Refer to $M (wrapped)

Here is how to refer to the $M (wrapped) on applications.

Name
$M (wrapped) by M^0
Ticker
wM
Abbreviation in text
$M (wrapped)

Governance Tokens

Download assets
POWER token
POWER Token
Black / White
POWER Token
White / Black
ZERO token
ZERO Token
Black / White
ZERO Token
White / Black

Colors

Primary Palette

The M^0 palette represents a brand that is mature, distinct, and confident. With M^0 Black as the foundation, the palette features dark purple, light purple, dark grey, and light grey as complementary tones forming a triad of colors that allow for versatile and vibrant visual communication.

M^0 Black
#0D0E13
Purple (Dark)
#007E89
Purple (Light)
#0082FF
Grey (Dark)
#0082FF
Grey (Light)
#0082FF

Greys

The grey palette complements and balances the hues, reinforcing a mature and refined look. White mode, featuring white and lighter tints of grey, should dominate visual communication, especially in the context of copy and content.

#0d0e13
#2d3b48
#4b6378
#728da5
#9db1c2
#b5c4d1
#dae2e8
#f0f3f6

Things to Avoid

Careful and consistent use of our logo ensures maximum brand impact. The following are examples of usage to avoid, as maintaining legibility is paramount. The logo must not be altered in any way.

Primary Logo

Do not alter the logo
Do not add affects
Do not skew, scale or rotate
Do not used unapproved colours